The Inevitable Blend of Sales and Marketing Using Conferencing

Web and Video ConferencingWeb & Video Conferencing now play a key role in your business sales strategy beyond having meetings.

The blending of the Sales and Marketing departments has tried to take shape over the past 30 years. Ever since the world-wide-web came on the scene, only the businesses that have adapted new technology, have not struggled to marry the two departments.

The Harvard Business Review said that “Sales people accuse marketers of being out of touch with what customers really want or setting prices too high. Marketers insist that sales people focus too myopically on individual customers and short-term sales at the expense of longer-term profits. The Result? Poor coordination between the two teams — which only raises market-entry costs, lengthens sales cycles, and increases cost of sales.”

So how do you merge the two department effectively? It all lies in a strategy to layout and implement the big picture of departmental integration.

We’re not that different – Marketing as a discipline, has its roots in sales.

Sales FusionUnfortunately, over time, due perhaps to the ambitions of the new science of marketing, the two became separate, and in many cases, estranged. But a reunification of the two is inevitable; perhaps imminent. This marketer (the lead-writer of this blog)has had a front-row seat in the arena of sales and marketing management for a very long time, and is of the considered view that in another 10 years, there will no longer be a separate marketing and sales department in most companies.

By then marketing as practised by most companies will be dead; and so too the sales guru. The training in the psychology of selling, and ‘solutions selling’ (a practice introduced by John Henry Patterson at NCR way back in 1895 – a time when salesmen rode horses), will have long become irrelevant.

Moving forward to today.

Consider that a webinar or a webcast is also simply a marketing/sales meeting with others online. Top companies use webinars & webcasting for product launches, new product overview, visual strategic planning, and much more, all surrounding the sales of their ‘widget’.

Business Leads FunnelThe inevitable: Marketing and Sales fusion.

So where are you with your sales and marketing? Is your business ready to look at the possibilities of easy online presentation sales?When you are ready, don’t settle for “consumer-grade”! When you decide to test drive, let Momentum Conferencing help you discover the importance of robust and reliable conferencing. Unique to our industry, we guarantee that whatever your online meeting/webinar/presentation goals are, we have the right solution to fit your needs and deliver the results you are looking for – all in a Business-Class Conferencing™ environment.

Get your marketing and sales fused today with Web & Video Conferencing.  Discover GlobalMeetiMeet, or Adobe Connect and take a free test drive! If you have any questions, simply contact us, and we will gladly guide you through the discovery and test-drive process.


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