How to Engage a New Customer Within a Web Conference

Virtual Presentations Can Make or Break You.

When you are trying to impress a prospective client through web presentations, you better make sure you make a good first impression. This means choosing the right platform to host your meeting, understanding how to use it effectively and of course creating a strong presentation that captivates them. Below are some quick tips that will help you nail your next virtual meeting and engage more customers in the process.

1) Vary the type of content frequently

Let’s face it, people are getting harder and harder to impress. Our attention spans don’t last as long as they used to, so we constantly need to up our game to increase engagement. One way to do this is to add videos, quizzes and games during our presentation. Don’t just present slides that follow the same old boring format we saw in high school.  Be creative and you’ll be surprised how positively customers respond.

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2) Use intriguing pictures instead of words to capture audience attention.

These days people are obsessed with the latest meme or gif. They help get people’s attention which is key in a sales presentation. However, be careful that you don’t overdo it. Although pictures can be a powerful tool, they can also be a distraction if they aren’t used appropriately. Therefore, during your presentation, try to use only one or two high-quality image per slide that sums up the main theme of your topic or point. Remember, less is sometimes more.

3) Create an emotional connection with the audience.

To close any sale, it helps if you can make an emotional connection with your client. But how can you do this through a web presentation? Simple, share your story. One great way to do this is through a quick video. If you have the resources and equipment necessary to make a high-quality video explaining who you are and what your company does, it can go a long way in your web meeting. Just make sure it doesn’t go on too long (less than 2-minutes long is ideal) and that it actually enhances your presentation. Don’t just throw in a video if it doesn’t add value.

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In order to implement the above points for your next web meeting, you need to use the right solution.

Adobe Connect offers an unsurpassed rich experience to create engagement with customers. It is a web conferencing platform that gives users access across all devices. Through this solution, you can add pictures, videos, and more to enhance your presentation.

Adobe Connect also makes it easy for you to capture audience attention by supporting a range of different media content. And you can keep them engaged with real-time whiteboard discussions, polling, chat, and live Q&A. It is these extra features that will help you stand to prospective customers. Don’t waste any more time using the wrong solution. Try Adobe Connect for your next sales presentation and see the difference it will make.

To start your free trial today, click here.



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