We are all experiencing a Mobile Mind shift – Discovering Business in a Mobile Moment
Smartphones are becoming an extension of our brains; we pull them out every time we need help. Every successful interaction reinforces the idea that whatever the problem, a mobile device provides the solution — or should. The result of all this positive reinforcement is a Pavlovian response we call the mobile mind shift.
Embrace The Mobile Moments In your Customer’s Life
Mobile moments are the points in time and space when someone pulls out a mobile device to get what they want in their immediate context. These moments are a battleground for customers’ attention. You can use the immediate context to engage someone in those moments of need in both a simple and relevant way.
Focus your Business On Mobile Moments — Or Be Disrupted
Mobile moments affect every part of your business, from marketing and sales to product development and employee productivity. If you serve the needs of a customer or an employee in a mobile moment, you can win their business and their loyalty. If you fail, an entrepreneurial company will step in and fill the need, disrupting your business.
The IDea Cycle Is The Business Discipline Behind Mobile Moments Use these four steps to embrace mobile moments: Identify the mobile moments that matter; design the mobile engagement; engineer your platforms and operations; and analyze the results to adapt and expand the service. These four steps are the IDEA cycle. Repeat it continuously to succeed.
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Credit: Report by Ted Schadler, Josh Bernoff, and Julie A. Ask, January 24, 2014
