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Webinars – The Best Tool For Lead Generation
Webinars are the most important tool that we have for driving leads, engaging contacts, and filling the pipeline. Webinars work brilliantly for many different types of content – from thought leadership and panel discussions to product launches and bottom of the funnel detail!
What’s best is that webinars are influential at all stages in the sales cycle from driving awareness (45%), lead generation (51%), lead nurturing (37%) and upselling and cross-selling (42%) (Forrester).