The Rise of Webcasting in Business Communications
Only recently, have corporate, education, and government organizations started adding webcasts to their communications toolbox. A recent whitepaper from Wainhouse Research, Webcasting Goes Mainstream, says three factors previously kept executives away:
- Challenges with creating high-quality content
- The perceived expense of implementing webcasting technologies in an organization
- A general lack of market understanding about the ROI that online video creates
Now the tide is turning, with more and more organizations using webcasting as a way to communicate a message, build a brand, and generate sales leads.