The Rise of Webcasting in Business Communications

Only recently, have corporate, education, and government organizations started adding webcasts to their communications toolbox. A recent whitepaper from Wainhouse Research, Webcasting Goes Mainstream, says three factors previously kept executives away:

  1. Challenges with creating high-quality content
  2. The perceived expense of implementing webcasting technologies in an organization
  3. A general lack of market understanding about the ROI that online video creates

Video Viewing Habbits

Now the tide is turning, with more and more organizations using webcasting as a way to communicate a message, build a brand, and generate sales leads.

…To learn why, click here!

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