Original Post By HELEN LANCASTER
Webinars are the juice for engaging prospects – but how can marketers stand out? This SlideShare outlines some methods.
Many executives worry about the wrong things when creating webinars.
They’ll obsess over the whether their backgrounds are the right color. Whether they’ll fit their speech into the time available. Or whether they’ve covered the 150 points raised at the last quarterly meeting.
Note what unites these worries? They’re all internally focused.
Successful webinars don’t need bigger budgets or or deeper expertise, either. (Although bigger budgets and deeper expertise are always nice to have.) Nor do they rely entirely on standard marketing metrics like registrations, leads, and conversions. What matters most – what gives your webinar evergreen status and usefulness over a long life – is audience appeal.
Getting there involves a change of perspective. Because the metrics of an engaged audience are very different from your monthly report. They ask: was it educational? Did it address my pain points? Can I use the information in it, right here, right now? Too take a look at the slide-share presented click here!