5 Marketing Technologies Critical to Your Demand Gen Strategy
1. Marketing automation continues to be the hub for demand generation. Marketers now leverage a number of tactics to drive leads into their marketing automation system, and then assign those leads to “targeted nurture tracks” according to line of business and stage of the buyer’s journey. Marketers then monitor the lead’s digital engagement and leverage explicit data captured on our progressively profiled forms to score the leads and determine if they are ready to pass to sales.